/ Work

Selected results. No vanity awards.

Every case below reports the metric that actually mattered to the founder — CAC, ROAS, payback, revenue. Names withheld under NDA; references available on request.

D2C Skincare · India

Case 01

7.4× ROAS

From ₹8L to ₹42L monthly revenue in 5 months

Rebuilt the Meta creative testing engine, launched a Google Performance Max cluster, and rewrote the PDP. First profitable month came in week 6.

-38%: CAC
+220%: Revenue
7.4×: Blended ROAS

B2B SaaS · India + MENA

Case 02

-51% CAC

Cutting CAC in half on a payback-first paid search rebuild

Killed 60% of the keyword footprint, restructured campaigns around problem-aware intent, and launched a 12-page programmatic SEO stack.

-51%: CAC
3.2 mo: Payback
+180%: SQLs

Fintech · India

Case 03

+312% organic

Content + SEO engine that overtook paid as top channel

Built a topical map around 4 pillar topics, shipped 48 editorial pieces in 6 months, and layered internal linking + entity SEO.

+312%: Organic traffic
18: #1 rankings
-42%: Blended CAC

Coaching · US

Case 04

5.9× ROAS

Warm-audience remarketing turned free content into paid clients

A tight funnel: YouTube long-form + Meta remarketing + a 3-step landing page. Removed offer confusion. Booked calls doubled in 8 weeks.

5.9×: ROAS
-27%: CPL
+140%: Booked calls

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